Google is one big mystery, this is something that all Internet marketers and search engine experts know. I don’t consider myself to be an SEO expert, nonetheless, I do know the most important things to make sites rank pretty well. But sometimes, I remain clueless about what’s going on with my rankings.
Take one of my mini sites, Online Casino Roulette [sold], as an example. As I stated in one of my previous posts, I am not actively working on casino related sites anymore, however, I make sure to check all of my sites’ statistics every morning. So this site is not a highly trafficked site, but it had a nice and steady average of 7 unique visitors per day. Then last week it happened… I could already see a downfall, but when my site hit rock bottom, I started to worry about what Google had against it.
At first, I thought of some sort of penalty, but that was not the case as my site was still fully indexed. I performed several tests, amongst them checking the site’s current rankings with SEOBook.com’s Rank Checker, and discovered that I was no longer ranking in the top 20 SERPs for my most prominent keywords.
But as mysterious my rankings disappeared, today they reappeared. After analyzing my positions, I can say with confidence that everything is back to normal. Once again, I remain clueless.